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After a stellar 2024, all signs point to continued growth.
The year 2024 was truly historic for gold prices. Starting at an annual average of €60 per gram in January, gold surged to €85 per gram before stabilizing at €82 per gram by year-end. Given this remarkable rise and the shifting global economic landscape, investors naturally ask: What lies ahead in 2025?
Several factors contributed to last year’s impressive performance:
✅ Massive central bank purchases – Countries like China and other emerging markets significantly increased their gold reserves.
✅ Geopolitical uncertainty – Ongoing global tensions and economic instability reinforced gold’s role as a safe haven.
✅ Weakening euro – A softer euro in 2024 further amplified gold’s gains in EUR terms.
Leading international analysts, including Bloomberg and JP Morgan, suggest that gold could maintain its upward trajectory. Some forecasts even predict prices reaching $3,000 per ounce (€96 per gram) by the end of the year.
💰 Continued central bank purchases – BRICS nations are shifting reserves away from the US dollar in favor of gold.
🌍 Geopolitical instability – As global uncertainty persists, gold remains the go-to safe-haven asset.
📈 Stronger dollar – While a strong USD typically pressures gold, recent trends show that both can rise simultaneously.
One of the most intriguing trends is the strategic gold accumulation by BRICS nations. By reducing dependence on the dollar, these economies are reinforcing gold’s position as a long-term store of value. This shift has already set a strong foundation for price growth and is likely to continue shaping the market in 2025.
With these factors at play, gold remains an attractive option for investors seeking stability and long-term value. Whether you’re an experienced investor or just getting started, owning physical gold can be a smart hedge against inflation and economic uncertainty.
Tavex offers a wide selection of investment-grade gold bars and coins, making it easy to add gold to your portfolio. Explore our collection here.
As 2025 begins, optimism in the gold market remains strong. With steady demand from central banks, institutional investors, and private buyers, the upward trend looks set to continue.
👉 Follow our blog for expert insights and the latest updates on gold and other precious metals